My work

Each project represents how I connect user experience with business impact. I combine UX strategy, design, and product thinking to create solutions that are intuitive for users and valuable for companies.

 

Project: Échelon (Startup, sideproject)

Founder | UX Designer | Project Manager | Feb 2025 – Present

Échelon is a restaurant booking app concept designed to enhance the dining experience from discovery to payment. I’ve led the vision, user research, and UX design to shape the product and its business potential.

Key Focus:

  • Designed end-to-end booking and tipping flow for restaurants and customers

  • Conducted interviews with restaurant owners to validate market fit

  • Built a high-fidelity prototype for early investor and stakeholder testing

  • Defined business model and user flows aligned with retention and conversion goals

Prototype built in Figma for investor demo.

 

 

High-Fidelity Prorotype

The high-fidelity prototype of Échelon focuses on creating a seamless and elegant user experience for premium dining. Every screen is designed to highlight trust, exclusivity, and simplicity,  from the curated restaurant discovery to the frictionless payment flow.

The interface uses a warm, refined color palette and a clean layout to reflect a high-end experience while keeping navigation intuitive and efficient.

 

Project: Liffy (Internal startup at TMC)

Role: Lead UX Designer | Nov 2023 - May 2025

Liffy is a sustainability platform developed within TMC to encourage volunteering and environmental engagement. The goal was to make sustainable actions easy to find, rewarding to complete, and social to share.

As the lead UX designer, I worked with international teams across Sweden and Belgium to transform a broad concept into a usable, visually engaging product. I oversaw research, user journeys, wireframes, and interactive prototypes, ensuring every design decision supported both user motivation and business purpose.

Key Focus:

  • Conducted stakeholder and user interviews to align design with organizational goals

  • Created clear, motivating user flows centered on sustainability and community impact

  • Designed interactive prototypes used for internal presentations and partner pitches

  • Collaborated with developers and project managers to ensure design feasibility and scalability

 

 

High-Fidelity Prototype

The prototype visualizes how users can discover volunteer opportunities, join events, and track their sustainable impact. The interface uses bright colors and friendly design cues to make positive action feel accessible and rewarding.

Project: Orbis (E-commerce UX Design)

Orbis is an e-commerce concept created as part of the Google UX Design Certificate. The project explored how design decisions can improve conversion and customer satisfaction in a digital retail environment.

The challenge was to simplify the shopping experience for a fictional bike retailer by making the journey from product discovery to checkout as smooth and intuitive as possible.

Key Focus:

  • Restructured product navigation and layout to reduce friction and improve conversions

  • Designed clean, high-contrast interfaces for accessibility and quick scanning

  • Created prototypes demonstrating how design clarity drives sales and customer trust

  • Integrated optional “Book a Service” and “Bike Chooser” features to increase engagement

High-Fidelity Prototype

The final designs emphasize simplicity, legibility, and efficiency. Each screen supports a straightforward purchasing journey clear product visuals, consistent CTAs, and minimal cognitive load to guide users naturally toward checkout.